By Elise Carver, AUS Marketing Team
We are proud to be apart of this momentous occasion. The build up has been exciting and the reaction immense! If you ever find yourself in Malibu, USA be sure to stop by the Lumbar Yard and drink in Quiksilver Women's in all it eclectic glory!
Malibu, California (June 11, 2012) - Quiksilver Women’s opens its first flagship store in the Malibu Lumber Yard. Located steps away from Malibu’s legendary Surfrider Beach the 1,400 square foot retail space offers a privileged peek into the brand’s coastal heritage.
Showcasing an assortment of Quiksilver Women’s clothing and a hand-selected variety of carefully considered product from outside vendors and craftsmen, the Quiksilver energy and vibe is captured through coastal curations.
“The Quiksilver Women’s line is designed for young females with a coastal mindset and an independent spirit. The collection is built on an understated aesthetic with a primary focus on quality fabrics, fits and finishes which truly comes to life and shines within the flagship space,” notes the line’s Head Designer, John Moore.
Serving as the women’s brand flagship, Quiksilver Women’s looks to enhance the typical surf shop experience enlisting Pilgrim Surf + Supply founder, Chris Gentile, to help design the space. To bring Quiksilver Women’s aesthetic to life, Gentile, alongside Moore, utilized their relationships in the art, surf, and design worlds; custom-building and hand-picking unique décor elements, making for a truly engaging shopping experience.
“Working with the Quiksilver family was an inspiring experience. Immersing into the culture and leveraging my personal passion for surf and coastal spirit was a natural extension of inherent interests. Bringing them to life has been an energizing experience whether hunting the Rose Bowl for vintage finds or meeting with artisans to hand-create one-of-a-kind statement pieces, people will walk into the Malibu flagship and be inspired,” describes Gentile.
Pictured: Steph signing in Malibu store
Utilizing recycled elements and local artisans, standout components include:
• Corkboard and pin boards with seasonal inspirational imagery
• Nautical rope ceiling
• Vintage spools of thread in signature colors
• Ebonized sawhorse
• Vintage nautical flags
• Oak wood floors from reused wood taken from a Pennsylvanian cabin
• Josh Hall Shaped Surfboards
Pictured: Cindy Crawford & Daughter
In addition to the Quiksilver assortment a hand-picked selection of carefully considered and curated products are also available, such as Peter Grimm Beach Hats, Julie Rofman Bracelets & Go Pro Cameras to catch all your beachside moments.
Kenna Florie, Quiksilver Women’s Vice President of Marketing and Sales, explains how the location, product assortment, and unique décor play into the long-term goals of the brand.
“Through the flagship store we aim to create an engaging shopping experience and offer visitors insight into the Quiksilver community, which naturally aligns with the Malibu lifestyle- contemporary, beachy, effortless. Working with local talent, vendors and resources, we look to have a successful and mutually beneficial experience with the local community while sharing special elements of the Quiksilver Women’s brand, and having fun.”
Pictured: Dane Reynolds & Friend